The Cool Factor

A new generation of refrigerators designed for Asian homes, Panasonic’s PRIME+ Edition Essential Series combine elegant design with food-preservation technology that makes everyday living more effortless.

When shopping for a refrigerator, most of us start with the basics: size, door configuration, and energy efficiency. But the real difference often lies in the details we don’t immediately think about, like how well it preserves food, whether it makes meal prep easier, and how it fits into the rhythm of our homes. That’s where Panasonic’s PRIME+ Edition Essential Series stand out. Designed not just as cold storage, but as a complete food-care system, these refrigerators bring together innovations like soft freezing, rapid freeze, and nanoe™ X technology to make daily living simpler, healthier, and more stylish.

FRESHNESS ON STANDBY
At the centre of the series is Prime Fresh, a soft-freeze mode that cools ingredients at  3 °C. It sounds like a small detail, but it changes everything. Meat and fish stay fresh for up to seven days without turning into rock-hard blocks, so dinner can go straight from fridge to pan—no waiting, no waste. For busy households, this means less time defrosting and more time enjoying meals together.

CLEANER, SAFER STORAGE
Most refrigerators are built to keep food cold. Few are designed to care for it beyond temperature. This is where Panasonic’s nanoe™ X technology makes the PRIME+ Edition Essential Series take it further.

Think of it as an invisible guardian, working around the clock inside your fridge. Using nano-sized water particles rich in hydroxyl radicals, nanoe™ X penetrates deep into the surfaces of food and the nooks of your compartments. The result? Up to 99.99% inhibition of bacteria, fewer lingering odours, and even the breakdown of pesticide residues that often cling stubbornly to fruits and vegetables.

Wide, flexible compartments make room for everything from weekly groceries to weekend platters, so that your fridge adapts to every occasion.

Deodorisation is one of its most immediate and noticeable benefits. Instead of opening the door to a medley of last night’s curry, cut durian, and freshly washed herbs, nanoe™ X keeps smells in check so every item tastes the way it should. By neutralising odours at a molecular level, the fridge maintains a cleaner, fresher environment for all your groceries.

For the home cook, this means herbs stay fragrant instead of wilting overnight, strawberries taste as bright on day four as they did at the market, and leftovers don’t perfume the entire fridge with yesterday’s dinner. More than just extending shelf life, nanoe™ X helps keep ingredients safer and fresher for longer.

SERIES AT A GLANCE:
• YW Series: 4-door, ideal for larger households
• CW Series: French door, balancing style and function
• BW Series: 2-door, compact yet feature-rich