Art meets TV

Samsung’s The Frame Pro TV and HW-S801D Ultra Slim Soundbar are designed to blend in, stand out, and transform your living room at the same time.

When it comes to designing a home entertainment system, most homeowners juggle two opposing thoughts: how to get the coolest, most immersive experience—and how to keep all that tech from overwhelming the space. No one wants a living room dominated by bulky speakers and a glaring black screen, yet we crave cinema-quality sound and picture. The real challenge lies in finding solutions that deliver both: performance that impresses and design that makes your house a home.

A TV THAT DOUBLES AS ART

Samsung is strengthening its commitment to blend art and technology with the launch of The Frame Pro, the latest addition to its iconic The Frame lineup. More than a television, it’s a digital canvas that transforms into artwork when not in use, displaying masterpieces from the Samsung Art Store or your own personal gallery.

On the design front, it stays true to its roots: the Slim Fit Wall-Mount lets it sit flush against the wall, while customisable bezels allow you to match your interior style. Its matte, anti-glare screen means your “artwork” looks convincing in daylight, free from distracting reflections.

The magic is what happens when you switch it on. The Frame Pro now features advanced Neo QLED picture quality with Mini LEDs, offering brighter colours, sharper contrasts, and deeper blacks thanks to improved local dimming. Whether you’re admiring a painting or catching up on your favourite series, images appear crisp, vibrant, and true-to-life. Behind it all, the NQ4 Gen3 AI Processor works quietly in the background, enhancing detail and clarity across both art and entertainment.

Adding to the flexibility is Samsung’s Wireless One Connect, a clever solution that removes visible cables and clutter. With a single, streamlined box that connects wirelessly, you have more freedom to design your space without compromising aesthetics. It’s technology that looks as good as it performs.

A SOUNDBAR MADE TO COMPLEMENT

What’s a gallery-worthy screen without immersive sound to match? Enter the HW-S801D Soundbar, designed as the perfect partner to The Frame Pro. At just 39.9mm thick, it mirrors the TV’s slim, minimalist approach, sliding seamlessly beneath the screen like part of the frame itself. Together, they create a clean, cohesive setup where technology feels curated rather than cluttered.

Despite its slim form, the HW-S801D delivers full-bodied, cinematic audio. With Dolby Atmos and DTS:X, sound flows in three dimensions—above, around, and through the room—so the viewing experience feels as immersive as the picture. Its wireless subwoofer adds the low, resonant depth that grounds every soundtrack, while Q-Symphony technology synchronises the soundbar with The Frame Pro’s speakers for a fuller, more balanced soundstage.

The result? A pairing that doesn’t just deliver sight and sound, but a seamless atmosphere—art by day, cinema by night—all without breaking the visual harmony of your home.