Philips’ elegant OLED Ambilight TV offers lifelike pictures and powerful sound for an immersive experience. If you are shopping for a TV that will make your living room feel like a home theatre, the Philips OLED Ambilight TV (Model: 55OLED809/98) delivers on both sight and sound. IMMERSE YOURSELF IN THE ACTION The 55-inch TV has a thin, bezel-free screen that lets what you’re watching take centrestage. It also boasts a stunning OLED panel for incredible picture quality – blacks are deep, colours are vibrant, and every detail appears lifelike, making movies, shows, and games look incredible. Ambilight technology integrates LED lights on the back that react to what you watch, immersing you in a halo of colourful light. Not only does your TV seem bigger, you will also be drawn deeper into your favourite sports, movies, music, and games. Love watching movies in IMAX theatres? This TV is IMAX Enhanced certified, so you can experience the full impact of movies originally made to play in IMAX cinemas. Marvel at the far greater sense of scale and see more in every scene, right in the comfort of your home.